"Whether you are an advertising agency, broadcaster, publisher or advertiser, you will know that having (or not having) access to reliable computer software can have a huge impact on your working life" - Telmar.

Telmar Communications Ltd, the UK subsidiary of Telmar Group Inc., makes available software designed to analyse large industry databases used for marketing and the buying and selling of media. That software allows the User to electronically interrogate the JNRS research data and to export into excel and other presentation formats, in a quick, reliable and economic manner.

Telmar - http://www.uk.telmar.com

Currently Telmar make available the following systems:

A Crosstab is an analysis examining one set of variable against any other set of variables. It is often used to identify target markets for advertising campaigns or to investigate a publication's profile.

Printplan is Telmar's innovative press planning package. With just one easy-to-use program, it is possible to carry out a range of press analyses including cost, coverage, or composition rankings, schedule evaluations, optimisations and frequency distributions.

P Maps allows you to plot full-colour graphs directly from Crosstab. All the user has to do is input two columns in Crosstab together with a selection of rows. In a matter of seconds, P Maps will plot the data as a full colour graph, with the two Crosstab columns representing the X and Y axes.

The costs to new users are as follows:

Crosstab 2008 €1,647

Printplan (schedule evaluation) €1,647

P Maps (full colour graph presentation of information) €1,398

Licence for new users €941 (those who have not had Crosstab previously, payable first year only)

In order to become a Telmar Subscriber it is necessary to contact Cullen Communications Ltd, who acts as agent in relation to Telmar software.

For further information telephone Michelle Morrisroe on 00 353 1 668 9099 or email mmorrisroe@cullencommunications.ie