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Introduction – JNRS Topline Results 2011.
Population Changes. This preliminary report contains the topline readership results from the JNRS 2011 survey, covering the 2011 calendar year. This data has been demographically weighted to the adult population of the Republic of Ireland aged 15 and over, based on preliminary population statistics from the 2011 Census and projections from the CSO’s ongoing Quarterly Household National Surveys and demographic data from the 2006 Census.
Total population figures by gender and region from the 2011 Census were released by the CSO on the 30th of June 2011, and more detailed information is expected between March and December 2012. It is anticipated that the age structure will be available for use in JNRS 2011/2012. In the meantime we are continuing to use the total population figures from the 2011 Census, and age statistics from the latest CSO projections. (See memo attached for more detailed information about the population).
Survey Changes. Since the 2010 report, the Irish Daily Star Sunday, the Sunday Tribune and the News of the World ceased publication and in December 2011, the Metro Herald was released from the survey. None of these titles are shown in this report. However, readership of these publications are included in the “Any Daily”/ “Any Sunday” and “Any Newspaper” readership figures for the time they were on the survey. Three newspaper magazines for the Irish Examiner (Farming, Feelgood and Weekend) that were added from December 2010 are now reported in this report.
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JNRS 2011 Readership Estimates |
| Universe (000s) |
3,587 Adults aded 15+ |
Any newspaper |
2890 (80.6%) |
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| Morning Titles |
| Irish Independent |
477 (13.3%) |
The Irish Times |
310 (8.7%) |
| Irish Examiner |
181 (5.1%) |
| Irish Daily Star |
373 (10.4%) |
Irish Daily Mirror |
214 (6.0%) |
Irish Sun |
275 (7.7%) |
| Irish Daily Mail |
145 (4.0%) |
| Any Daily |
1,755 (48.9%) |
| Any Morning |
1,651 (46.0%) |
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|
| Evening Titles |
Evening Herald |
234 (6.5%) |
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| Sunday Titles |
| Sunday Independent |
939 (26.2%) |
| Sunday World |
819 (22.8%) |
Sunday Business Post |
154 (4.3%) |
Sunday Times |
386 (10.8%) |
Irish Sunday Mirror |
183 (5.1%) |
| Irish Mail on Sunday |
338 (9.4%) |
Any Sunday
|
2,252 (62.8%) |
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| WEEKLY NEWSPAPERS & MAGAZINES |
| Irish Farmers Journal |
231 (6.4%) |
| Any RNAI /Mediaforce |
1423 (39.7%) |
| Any RNAI /Mediaforce (EX DUB/CORK CITY) |
1378 (57.0%) |
| DAILY NEWSPAPER MAGAZINES |
| Weekend (Irish Independent) |
570 (15.9%) |
| Day and Night (Irish Independent) |
305 (8.5%) |
| Health and Living (Irish Independent) |
484 (13.5%) |
| Foinse (Irish Independent) |
188 (5.2%) |
| The Irish Times Magazine |
365 (10.2%) |
| The Ticket (Irish Times) |
241 (6.7%) |
| Health Plus (Irish Times) |
299 (8.3%) |
| GO (Irish Times) |
219 (6.1%) |
| Farming (Irish Examiner) |
110 (3.1%) |
| Feel Good (Irish Examiner) |
164 (4.6%) |
| Weekend (Irish Examiner) |
240 (6.7%) |
| Star Chic (Daily Star) |
317 (8.9%) |
| TV Mag (Sun) |
331 (9.2%) |
| You (Irish Daily Mail) |
169 (4.7%) |
| The Dubliner (Evening Herald) |
163 (4.5%) |
| We Love Telly (Irish Daily Mirror) |
251 (7%) |
| SUNDAY NEWSPAPER MAGAZINES |
| Life (Sunday Independent) |
710 (19.8%) |
| Sunday Times Magazine |
303 (8.5%) |
| Culture (Sunday Times) |
291 (8.1%) |
| Style (Sunday Times) |
252 (7.0%) |
| Sunday World Magazine (SWO) |
596 (16.6%) |
| TV Week (Irish Mail on Sunday) |
257 (7.2%) |
| Agenda (Sunday Business Post) |
117 (3.3%) |
| Irish Country Living (Irish Farmers Journal) |
179 (5.0%) |
Based on readership by any adult (aged 15+)
Conducted by Milward Brown Lansdowne
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Use the menu below to view other years topline readership figures
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