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2010-2011 Readership introduction

2010-2011 Topline Data

 

 


 
Introduction – JNRS Topline Results 2011.

Population Changes. This preliminary report contains the topline readership results from the JNRS 2011 survey, covering the 2011 calendar year. This data has been demographically weighted to the adult population of the Republic of Ireland aged 15 and over, based on preliminary population statistics from the 2011 Census and projections from the CSO’s ongoing Quarterly Household National Surveys and demographic data from the 2006 Census.

Total population figures by gender and region from the 2011 Census were released by the CSO on the 30th of June 2011, and more detailed information is expected between March and December 2012. It is anticipated that the age structure will be available for use in JNRS 2011/2012. In the meantime we are continuing to use the total population figures from the 2011 Census, and age statistics from the latest CSO projections. (See memo attached for more detailed information about the population).

Survey Changes. Since the 2010 report, the Irish Daily Star Sunday, the Sunday Tribune and the News of the World ceased publication and in December 2011, the Metro Herald was released from the survey. None of these titles are shown in this report. However, readership of these publications are included in the “Any Daily”/ “Any Sunday” and “Any Newspaper” readership figures for the time they were on the survey. Three newspaper magazines for the Irish Examiner (Farming, Feelgood and Weekend) that were added from December 2010 are now reported in this report.


JNRS 2011 Readership Estimates

Universe (000s)

3,587 Adults aded 15+

Any newspaper

2890 (80.6%)
   
Morning Titles
Irish Independent 477 (13.3%)

The Irish Times

310 (8.7%)
Irish Examiner 181 (5.1%)
Irish Daily Star 373 (10.4%)

Irish Daily Mirror

214 (6.0%)

Irish Sun

275 (7.7%)
Irish Daily Mail 145 (4.0%)
Any Daily 1,755 (48.9%)
Any Morning 1,651 (46.0%)
   
Evening Titles

Evening Herald

234 (6.5%)
   
   
Sunday Titles
Sunday Independent 939 (26.2%)
Sunday World 819 (22.8%)

Sunday Business Post

154 (4.3%)

Sunday Times

386 (10.8%)

Irish Sunday Mirror

183 (5.1%)
Irish Mail on Sunday

338 (9.4%)

Any Sunday
2,252 (62.8%)
   
WEEKLY NEWSPAPERS & MAGAZINES 
Irish Farmers Journal 231 (6.4%)
Any RNAI /Mediaforce  1423 (39.7%) 
Any RNAI /Mediaforce (EX DUB/CORK CITY)  1378 (57.0%) 
DAILY NEWSPAPER MAGAZINES 
Weekend (Irish Independent) 570 (15.9%)
Day and Night (Irish Independent)  305 (8.5%) 
Health and Living (Irish Independent)  484 (13.5%) 
Foinse (Irish Independent)  188 (5.2%) 
The Irish Times Magazine  365 (10.2%) 
The Ticket (Irish Times)  241 (6.7%) 
Health Plus (Irish Times)  299 (8.3%) 
GO (Irish Times)  219 (6.1%) 
Farming (Irish Examiner)  110 (3.1%) 
Feel Good (Irish Examiner)  164 (4.6%) 
Weekend (Irish Examiner)  240 (6.7%) 
Star Chic (Daily Star)  317 (8.9%) 
TV Mag (Sun)  331 (9.2%) 
You (Irish Daily Mail)   169 (4.7%) 
The Dubliner (Evening Herald)   163 (4.5%) 
We Love Telly (Irish Daily Mirror)  251 (7%) 
SUNDAY NEWSPAPER MAGAZINES 
Life (Sunday Independent)  710 (19.8%)  
Sunday Times Magazine  303 (8.5%)  
Culture (Sunday Times)  291 (8.1%) 
Style (Sunday Times)  252 (7.0%) 
Sunday World Magazine (SWO)  596 (16.6%) 
TV Week (Irish Mail on Sunday)  257 (7.2%) 
Agenda (Sunday Business Post)  117 (3.3%) 
Irish Country Living (Irish Farmers Journal)  179 (5.0%) 


Based on readership by any adult (aged 15+)
Conducted by Milward Brown Lansdowne

 


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