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Topline results Introduction 2008-2009

Topline Readsership Data 2008-2009

 

 


 
   

JOINT NATIONAL READERSHIP SURVEY 2009

Universe (000s)

3,529

Sample

6,921

Any newspaper

3082 (87.3%)
   
Morning Titles
Irish Independent 581 (16.5%)

The Irish Times

369 (10.5%)
Irish Examiner 208 (5.9%)
Irish Daily Star 420 (11.9%)

Irish Daily Mirror

211 (6.0%)

Irish Sun

295 (8.3%)
Irish Daily Mail 142 (4.0%)
Any Daily 1,990 (56.4%)
Any Morning 1,873 (53.1%)
   
Evening Titles

Evening Herald

289 (8.2%)
   
Free Titles

Herald AM

117 (3.3%)

Metro

112 (3.2%)
Any Free Morning 151 (4.3%)
   
Sunday Titles
Sunday Independent 1031 (29.2%)

Sunday Tribune

185 (5.3%)
Sunday World 812 (23.0%)

Sunday Business Post

196 (5.6%)

Sunday Times

415 (11.7%)

Irish News of the World

517 (14.6%)

Irish Sunday Mirror

147 (4.2%)
Irish Mail on Sunday

302 (8.6%)

Any Sunday
2489 (70.5%)
   
WEEKLY NEWSPAPERS & MAGAZINES 
Irish Farmers Journal 272 (7.7%)
Any RNAI /Mediaforce  1566 (44.4%) 
Any RNAI /Mediaforce (EX DUB/CORK CITY)  1495 (62.7%) 

* based on a 24 month rolling sample


Based on readership by any adult (aged 15+)
Conducted by Lansdowne Market Research

 


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