Media Release - 7th March 2006
Newspapers add 58,000 readers
91% of Irish adults regularly read newspapers; an increase of 58,000 readers in the past 12 months. That’s the finding of the Joint National Readership Survey (JNRS) covering the period January to December 2005.
Newspapers continue to appeal across all age and demographic groups with over three million Irish adults reading ‘any’ newspaper, almost two million reading a daily paper and two and a half million picking up a Sunday title. This latest survey re-emphasises that newspapers are the one medium that people say they could not live without.
“Newspapers have worked hard to provide readers with more diversity and choice,” says Frank Cullen Co-ordinating Director of NNI, “Huge investments have been made in terms of new colour printing facilities, technologies as well as developing new products and reader offerings. More supplements and special interest and lifestyle magazines are on offer than ever before and are reaching readers of every age and interest.”
These new products are part of the reason so many young people read newspapers. Over 89% of under 25s read ‘any’ newspaper, 58% read a daily and 73% read a Sunday title.
Other highlights of the 2005 JNRS report include:
-
95% of SSIA holders read any newspaper.
-
78% of those who plan to buy/sell property in the next year read a Sunday newspaper.
-
95% of those who plan to buy a new car in the next 12 months read a newspaper.
-
94% of home improvers, who intend to spend more than €500 on home improvements in the next 6 months, read a newspaper.
Readership amongst working adults also remains high, with 93% reading ‘any’ newspaper whilst households without dependent children likewise are avid readers with 94% reading ‘any’ newspaper.
Over 7,000 interviews were conducted by Lansdowne Market Research for the readership survey amongst a representative sample of the adult population by personal in-home interview, using a combination of face-to-face and self-completion questionnaires.
Media Release - March 8th 2005
More
and more Irish adults reading newspapers
Readership rate climbs to 91.4% as newspapers continue to
attract new readers
91.4%
of Irish adults currently read a newspaper – up from
90.8% in 2003 – according to the latest Joint National
Readership Survey (JNRS). The survey, covering the 12 months
from January to December 2004, shows that newspapers are increasing
in popularity among all sectors, including younger people,
and picking up new readers all the time.
For
instance, according to the survey newspapers have attracted
more than 100,000 additional readers in the past 12 months
alone. Daily ‘papers have picked up 80,000 extra readers
while Sunday titles have added almost 140,000 new readers
to their ranks.
Newspapers have “raised their game”
Population
increases may account for some of the growth in newspaper
readership, but according to the NNI’s Frank Cullen,
an improvement in what newspapers are offering is the key
factor. “Newspapers have raised their game, there’s
no doubt about that,” he said. “Our member titles
have invested heavily in things like new printing facilities,
new formats, new supplements and new colour magazines, and
readers are responding.
“In
embracing new technology, newspapers have still managed to
retain their traditional strengths,” continued Mr Cullen,
the NNI’s Coordinating director. “They’re
still very convenient, easy to access, relatively cheap, and
of course they still inspire the most loyalty of any media.
The newspaper is the one medium that most consumers around
the world say they couldn’t live without. And the latest
JNRS figures bear that out.”
Younger people reading more newspapers too
Young
people show no sign of losing interest in newspapers either.
Over 90% of under 25s read ‘any’ newspaper, 54%
read a daily and 76% read a Sunday title.
Other
highlights of the 2004 JNRS report include:
* 79% of 19-34 year olds feel that it is worth paying extra
for quality goods.
* 70% of 15-24 year olds tend to try new products and services.
The
JNRS report also shows that newspaper readership amongst working
adults remains popular, with 62% reading a daily and 82% reading
a Sunday. Households with dependent children also showed themselves
to be avid readers with over 90% reading ‘any’
newspaper.
“This
report is a excellent indicator of the quality of Irish newspapers,”
said Frank Cullen. “It shows that newspapers continue
to attract readers from all demographics and offer them a
product that reflects their views and personality. From a
readership point of view, that’s one of the great, timeless
qualities of the press medium.”
The
readership survey was conducted by Lansdowne Market Research
among a representative sample of the adult population by personal
in-home interview, using a combination of face-to-face and
self-completion questionnaires.
For further information contact Michelle Morrisroe on (01) 668 9099
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