"Real
knowledge is real brand equity"
The
Joint National Readership Survey (JNRS) is the most definitive
and respected benchmark in determining the buying and selling
of advertising space in the print media in Ireland.
The 2009 JNRS is available from IAPI, 8 Upper Fitzwilliam Street, Dublin 2 Ph. - 01 6765991
The 2009 report covering the period Jan 2009 – December 2009 is available on Wednesday Feb 17th 2010.
Established in 1972, the JNRS offers advertisers a chance to better service
their clients as the survey contains a wealth of valuable
research on readership of newspapers and magazine, as well
as lifestyle statements, information on over 200 product categories,
together with heavy, medium and light viewing of television
and radio listenership.It
is Ireland's largest random probability survey with a sample
of 7106 and contains a vast amount of information on demographics
and make up of the population.
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