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"Real knowledge is real brand equity"
The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the print media in Ireland.
Established in 1972, the JNRS offers advertisers a chance to better service their clients as the survey contains a wealth of valuable research on readership of newspapers and magazine, as well as lifestyle statements, information on over 200 product categories, together with heavy, medium and light viewing of television and radio listenership. It is Ireland's largest random probability survey with a sample of 7106 and contains a vast amount of information on demographics and make up of the population.
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